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Is Your Business on MySpace?
ATTENTION Mommy Entrepreneurs: If you still think social networking sites are just
for teens and college students who want to display their personal lives online, think
again. Social networking sites also make great marketing tools. If you choose one
that caters to your target demographic, you can set up a profile, attract prospective
customers by offering interesting content and encourage people to go to your
website or storefront. And in the spirit of guerrilla marketing, the cost is next to
nothing.
One great way to start finding new prospects is by targeting your local area.
MySpace, for instance, allows you to target zip codes. This powerful tool resembles
what many businesses do in higher-cost direct marketing campaigns. You can go
from having no contacts to a full list just by inserting a zip code or geographical
radius specification.
Once you identify target contacts, invite them to enter your circle of networking
friends. On MySpace, these contacts are known as MySpace friends and show up
on your MySpace home page. Your new friends can be repeatedly contacted in a
variety of ways, including bulleting posts, event invites and personal messages.
Repetition is the key to any marketing. Doing it at no cost will impact your bottom line
in a positive way.
ATTENTION Mommy Entrepreneurs: If you still think social networking sites are just
for teens and college students who want to display their personal lives online, think
again. Social networking sites also make great marketing tools. If you choose one
that caters to your target demographic, you can set up a profile, attract prospective
customers by offering interesting content and encourage people to go to your
website or storefront. And in the spirit of guerrilla marketing, the cost is next to
nothing.
One great way to start finding new prospects is by targeting your local area.
MySpace, for instance, allows you to target zip codes. This powerful tool resembles
what many businesses do in higher-cost direct marketing campaigns. You can go
from having no contacts to a full list just by inserting a zip code or geographical
radius specification.
Once you identify target contacts, invite them to enter your circle of networking
friends. On MySpace, these contacts are known as MySpace friends and show up
on your MySpace home page. Your new friends can be repeatedly contacted in a
variety of ways, including bulleting posts, event invites and personal messages.
Repetition is the key to any marketing. Doing it at no cost will impact your bottom line
in a positive way.